The emerging world of waffle sandwiches for the L.A. Times:
PHOTO by GINA FERAZZI / L.A. TIMES
Some culinary trends come with promises concocted in the vague argot of marketing executives and brand managers. But a few rare ideas spring from something universal. They’re the restaurants and recipes that tap into unknown pleasures, manifestations of all our unconscious cravings.
Such is the case at Bruxie, a weeks-old stand in Old Towne Orange whose s’mores-stuffed and prosciutto-packed Belgian waffle sandwiches are fulfilling the fantasies of every syrup-soaked childhood and late-night binge.
Bruxie is a sweetly nostalgic place. Rather than load up a Twitter-equipped food truck, the waffle shop sought out history among downtown Orange’s innocent Americana. It found just that in the former home of Dairy Treet, an aging burger and shake shack that had been in operation for more than 60 years. Still, Bruxie is modern, self-aware and already crawling with students from nearby Chapman University. The novelty of it all is so precisely calibrated to the surroundings that some customers have been wondering aloud whether Bruxie is part of a fledgling franchise.
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